We've approached this job with an AI hybrid workflow.
Backgrounds were created using Midjourney, they then got reprojected in 3D space in Cinema 4D together with the actual product to get realistic lighting/reflection interactions.
The sand particle shots were fully created in Houdini
Agency - Los York
CCO - Seth Epstein
CFO - Melissa Redondo
Managing Director - Melina Osornio
Executive Creative Director - Scott Hidinger
Creative Director - Ergin Kuke, Timothy Williams
Associate Creative Director - Laura Pol
Executive Producers - Julia Torchine , Eric Zapakin
Brand Partner - Katy Rall
Senior Producers - Jazeel Gayle , Alex Kim , Steiner Kierce, Kelley McDermott
Production Coordinator - Tara Seewack
Design - Dorian Gourg, Rudy Taege, Sebastian Onufszak
Animation - Eduardo Escanho, Paul Goldsmith, Haeun Chang
2D Animation - Justin Bakie, Mel Zahar, Paul Goldsmith, Haeun Chang
CG Generalist - Advaldo Viera, Rudy Taege, Florian Thamer, Leo Esteves
VFX - Renato Montorro
Editor - Chip Sneed
Assistant Editor - Hanna Sturwold
Retoucher - Jon Parr
Media Manager - Rod Thomas
